No doubt you have heard of TOMS and their campaign One for One. For every purchase of shoes another pair is donated to a child in need, but did you know TOMS does more than just donate shoes? TOMS also helps with vision, water, birth and bullying. Altogether, TOMS has restored sight to over 600,000 people, helped provide over 600,000 weeks of safe water and provided over 86 million pairs of shoes to children. Furthermore, TOMS Bag Collection was founded with the mission to help provide training for skilled birth attendants and distribute birth kits containing items that help a woman safely deliver their baby as mentioned in the article “Brand Stories: TOMS Shoes” by Taylor Getler; as a result, TOMS has supported safe birth services for over 25,000 mothers. In addition, purchases of the TOMS High Road Backpack Collection will help provide the training of school staff and crisis counselors to help prevent and respond to instances of bullying.
You can find TOMS on social networks such as Facebook, Twitter and Instagram. TOMS uses these platforms to promote themselves by formulating post in which they express joy or gratitude about their ability to help people around the world and then they link a product or cause-related page. This simple formula creates massive interaction among readers and possible consumers. Moreover, on their website TOMS has several sub links in which they further explain the purpose of why they choose to help the causes mentioned above and how they help them. These links found within their website can influence consumers into buying TOMS products and overall benefit individuals in need.
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